After looking on the Bodyform website and seeing their use of a bold Helvetica typeface i believe it will be most appropriate if the type on the packaging is similar, not only to link directly to the brand but also because by using such a universal type with bold characteristics it will effectively communicate the element of taboo breaking design i hope to achieve within the design, further to this it effectively replaces the overtly feminine serif typeface previously used by the brand, helping to dismiss any notions of stereotypical femininity within the design.
Although i couldn't find access to the exact Helvetica type used, above are three variations which i believe could communicate the same ideas as the original. I believe the bold italic variation is the most appropriate due to the consistent width of all the characters.
Above i have demonstrated how some of the text on the packaging may appear, i feel as if when it comes to adding the text on to the packaging, both capital and lowercase will be used.
I did consider hand drawing the type to emulate the style of the illustrations which i intend to include within the re-design, however i feel the use of a universal, bold type would increase the strength of the overall design in communicating the modern and empowering essence of the design.
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