Evaluation

Throughout all of the cop modules over the past 3 years this one has been the most rewarding for myself as i finally focused on a topic i'm interested in, and i feel this really helped be continue to be engaged in both the research and writing part of the brief as well as the practical.
I feel as if i enjoyed this module due to the fact that the issue of gender in advertising is something which effects myself, as well as it being such a contemporary issue which meant that there was plenty of relevant information available to explore.

The essay was engaging due to the fact that i was constantly finding out new information around the ways in which female products are advertised, until this module i never really paid much attention to how sanitary products are packaged and advertised, but i've realised, through my essay, that this is due to the fact that these are norms of society which are engrained in girls from such an early age.
When it came to actually looking in to the packaging of the sanitary products i was quite surprised that i hadn't realised the issues with it sooner as they were so obvious once i really paid attention to each element. I believe the fact that i had personal experience with being a menstruating woman, and growing up in today's society with periods always being a secret that you shouldn't talk about, it helped me redesign Bodyform as a brand in to something that i, a young woman would be proud to buy and would want to show other women and star discussions about menstruation.

What was interesting was the fact that whilst in the classroom writing my essay or analysing female products, my male friends would comment on how unrealistic women's products are, it gave me confirmation that what i was researching and designing was a contemporary issue that really mattered, and even from just using rd on the packaging, it's more progressive, current and taboo breaking than any other mainstream brand on the shelves of supermarkets.
This module and the findings within my essay have inspired by to create more practical solutions to the issues i raised within my essay, such as advertising pregnancy tests to women who want the reassurance that they're not pregnant, perhaps a 'just because i buy the test doesn't mean i want a yes' kind of campaign to help break down the stigma around women having sex for pleasure not procreation.