The above images come from the Indian design agency NH1 Design who created sanitary pad packaging aiming to address the stigma associated with menstruation. The use of a striking red colour pallet and straight forward language have been used to break down the taboos surrounding menstruation and period blood in a visually striking way.
The concept behind the above designs really captures the taboo breaking elements i'm going to try and communicate within my bodyfrom rebrand, however i need to make sure that i'm communicating inspiration from the bloodnormal ad, making sure the redesign visually communicates the fact that period blood is normal whilst still taking visual inspiration from the video advertisement.
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