After completing my final design and having bound my essay, i went on twitter in the evening and one of the top news stories can be seen on the right, stating that Gender stereotyping is to be banned in UK advertising.
As my essay centres around unrealistic portrayals of femininity within mainstream advertising, i feel my essay and whole project is now even more socially relevant.
As seen in the tweet below, advertisements will no longer be able to suggest that transforming your body will make you romantically successful; i actually touched upon this subject within my essay in terms of the ways women's razors are advertised. I pointed out how over sexualised these advertisements were, and often centred around a narrative of men touching women's hairless legs in a romantic setting; suggesting that being hairless will make you more attractive to men.
I'm really glad that change is beginning to happen within female specific advertising, and this new rule has made me hopeful that more of the issues i pointed out within my essay may begin to change in the future, even if it isn't immediate; this is a step in the right direction.
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