Above is the final net design for the Bodyform sanitary pack redesign, when i set out to design this, the initial criteria i set for myself was the following:
the design should be inspired by the blood normal campaign, be uplifting and encouraging, be modern and stylish, be real and above all break the taboos surrounding menstruation.
Inspired by the blood normal campaign: the design has been heavily influenced by the blood normal video advertisement, language and imagery have both been used throughout the design in order to communicate the strong message that no blood should hold us (women) back.
Uplifting and encouraging: I believe the uplifting and encouraging elements have been communicated through the brands overall colour pallet which makes blood normal, and not something that should be hidden.
Modern and Stylish: when comparing this redesign to the current bodyform design it's objectively more modern and stylish through the use of a minimal but relevant colour pallet, the use of bold sans serif type and contrasting tones.
Break taboos: My main aim throughout this design was to break the taboos surrounding mensuration, from my essay i found that society as a whole has an issue and preconception with menstrual blood; referring to it as dirty, and telling women and girls that it's something they should be ashamed of and hide. This design however does the opposite, red has been used everywhere, although it's such a simple decision to include red, the fact that no other mainstream brands use red means that it's treated as a taboo. By using tones women can associate with menstruation, along with the relevant illustration inspired from the advert, and the use of bold 'break the taboo' text placed throughout the design i believe that with this design the taboo surrounding period blood has been addressed and hopefully broken.
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