In the previous blog post i looked at the Bodyform website and found that the illustration style used within one of the articles could work really well incorporated somewhere on the packaging.
I had the idea of utilising the blank space on the right side of the Bodyform packaging to depict a scene from the Bloodnormal video advertisement which the redesign is inspired by.
By emulating the style of illustration seen on the brands website, not only will their be a direct link to the brand making the redesign cohesive to their current online presence, but also because of the subject matter i intend to illustrate; their will be a direct link to the advertisement which will again link directly to the brand but also depict a taboo breaking scene which furthers my intent to communicate periods as something that shouldn't be hidden.
Above is a quick sketch of the elements that will make up the packaging, i think it will be appropriate to ditch the current plastic packaging in order to make something a more structured and environmentally friendly, i will make the sanitary pad box using recycled card stock.
Here is the first scene i experimented with illustrating, the scene comes from the end of the advertisement just before the image blurs (as period blood is about to be shown), although i think this image works i'm not sure if it's clear it comes from the advertisement
I illustrated the image in a style similar to the one found on the website (see previous blog post for example), the style of illustration used no outline rather it built up shadows and depth using different tones, i adapted the colour pallet to be more representative of the colours women associate and experience with menstruation, pink, red and brown tones have been used as appose to the pink, purple and blue tones used on the illustration the piece takes influence from. I believe these tones are a lot more successful in communication menstruation and will help to communicate the message that women shouldn't feel like they have to hide their period.
I think this scene is most appropriate in reflecting the empowering, taboo breaking elements i'm trying to communicate within the overall design
The colours have again been adapted in order to reflect tones which women experience whilst menstruating, once a final illustration has been produced the tones of the rest of the packaging will be taken from the illustrations.
In order to decide on which scene is most appropriate i held a mini crit and asked people which out of the two designs they thought was most appropriate.
All of the 10 people i asked agreed that the second design was the most appropriate, with some of the comments saying that this design was most appropriate due to the fact that you can see a woman (communicates the empowering element) the use of a sanitary pad effectively communicates the taboo breaking element i hope to communicate throughout the whole design.
I will produce a more refined version of this illustration when it comes to putting together the final design.
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