Language taken from Bodyform website
- a perfectly natural bit of blood
- menstruation is a natural process, but we still live in a society where we hide pads up our sleeves
- we want to break this taboo by generating more conversation
Original back of packaging text:
"Some days you need a little extra comfort and protection, so our towels keep you feeling fresh and confident. Designed with women in mind, they have a specially shaped front and back to fit your body perfectly...so secure so comfortable"
New back of pack text:
"menstruation is a natural process, but we still live in a society where we hide pads up our sleeves. Here at Bodyform we want to break the taboo around a perfectly natural bit of blood. No blood should hold us back"
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