Design Development

I began to experiment with the composition on the front of the Bodyform box, in the original design i feel as if there's too much unnecessary imagery and information to distract from what the product actually is.
In order to achieve the modern personality i hope to communicate i feel as if the front of the box should be a-lot more simple and less busy.

The colour pallet for the packaging has been taken from the illustration shown in a previous blog post, using tones of red and pink and brow to visually communicate menstruation, and not to hide the product behind an irrelevant colour pallet.
I began experimenting with just text on the packaging however this felt too bare

I then tried to communicate elements from the Bodyform logo within the design, through incorporating the shape of the logo, however as previously discussed the logo seems irrelevant to the product and so just using the bodyform name felt more appropriate as this redesign is about breaking taboos and starting conversations.

I then experimented with using a circle within the designs, leaving the front background bare felt too bare whereas through incorporating a circular figure within the imagery not only does it create a sense of depth, and also allows the use of other tones, but it can also be said that the circular shape more directly links to menstruation, as it resembles the blood stains on sanitary pads.

I experimented with creating different depths within the front of the packaging however it made the design resemble a music album colour rather than sanitary products, and it was also kind of distracting to the design which may make the overall message be harder for the viewer to understand.

I felt as if braking up the two halves of the design worked well in order for the 'ultra' to be more recognisable, further to this; the transition in tones from a deep shade to a lighter shade can communicate the idea of the menstrual flow reducing throughout the time of using the product.

The final front design (right) can be seen here, flowing lines have been added behind the now more vibrant red circle which is central to the design, the lines have been taken from the backdrop of the illustration which will be on the right side of the sanitary pad box. By using an element from another part of the design it makes the whole design flow more smoothly. The lines not only make the design cohesive but further to this they represent the menstrual flow women experience and use this product for, with the overall front cover directly linking to menstruation but in a subtle way.
Further to this, the teardrops used on the original packaging have been replaced with circles.

It would of been easy go over the top with this design, using blood-splats and explicit imagery however that wasn't the point of this design, the point was to create a redesign which directly communicates menstruation in a contemporary way that makes women feel empowered to start discussions about menstruation, and help to break down the stigma around the whole topic.

 Here are composition variations for the left side of the packaging, on the original left side, only the contact information and barcode were visible; leaving space for something new. I thought this would be a good space to place the 'blood normal' slogan this design is based on (based on the blood normal ad), again using tones from the right side illustration this side of the design includes the relevant contact information and also a powerful bold message.

 I experimented with again using the lines from the previous two sides however in this case the lines distracted from the 'blood normal' and so they were removed as the message was the main feature of the left side.

The final composition can be seen above, this design uses the same colour blocking as the front design, however this time the tones have been reversed, this design decision was made in order to allow the design to flow nicely from one side to another, and also so that the pink text could be visible.

When it came to deciding on what to place on the base and top of the packaging i thought that the space could be utilised to spread the main message and aim of the overall design which is to break the taboo. 

On the original packaging the space was used to show different types of sanitary pads and how much liquid they could hold, however i didn't feel that this information was crucial for the redesign as the main point was to spread the message of breaking down taboos and accurately depicting menstruation in a modern way. 

As previously discussed in an earlier blogpost, the text on the back of the box has been changed in order to spread the intended message. 

The colour pallet is consistent to the rest of the design with deeper red tones being used to highlight the key messages within the back passage. In addition to this, some relevant information has still been included such as the bodyform website and the 'we're going the right way' slogan which was used on the existing bodyform packaging, however this time it's evident that bodyform ARE going in the 'right way' due to the the overall message the whole design communicates.