Photoshoot

I decided to take photos of the sanitary pad box to capture the whole design, i used a pink fluffy backdrop (using a section of a carpet). I chose to use such a stereotypical feminine backdrop to contrast with the actual design, which redefines the use of pink within sanitary packaging design; using the colour as a representative of period blood. I believe the choice of backdrop is appropriate as it works in contrast to a design which redefines femininity.

I didn't have access to a photography studio and so i used a light-box which i already had to light the box correctly, i really like the overtly feminine look of the final images as i feel they really fit not only the colour pallet of the design but the also help to further the message.

When it came to constructing the sanitary box, due to the fact it was digitally printed on o white card, the white paper began to come through after binding the box together; however i touched up the final images on photoshop in order to more accurately depict how they would appear if they were to be manufactured by Bodyform and mass produced.