Revised Brief

Originally i was going to make a poster to be puled out of a fashion magazine, aimed at 16-22 year olds, however i have further looked in to more appropriate ways in which the poster could be distributed, please see below for the revised brief.

For the practical side of this module i've decided to make a poster aimed at female university students aged 18-22, informing them on the ways in which they may be appropriating cultures within their clothing, hairstyle and accessory choices without being aware of it.
Although my essay was focused on the fashion industry exploiting social issues and their lack of consideration for the cultural significance of certain styles, my practical project aims to show the ways in which graphic design can impact another industry, providing the consumers with the information the fashion industry don't share and in result allowing their customers to unknowingly appropriate a culture.

This target audience has been chosen due to the fact that younger people, especially university students are becoming a lot more socially aware, also due to the fact that a poster is going to be produced, it can be distributed during freshers events and within student unions.
In addition to the above points, the fact that the majority to students receive a student loan each month, through primary research talking to students around me, almost 100% of them said that they do spend part of their student loan on buying new clothes, and so it feels appropriate to produce something which could provide them with information which will hopefully make them make more conscious decisions before buying

The poster will be illustration and text based, informing the viewers on the cultural significance behind certain hairstyles/accessories /clothing which are appropriated by the fashion industry as a way to make more money. The tone and design of the poster should be visually engaging and have enough information that the viewer can continue to learn the ways in which they may be appropriating a culture without being aware of it, the student should also want to put this poster up in their room and so the design needs to be considered for the place in which it's going to be displayed.
The poster should in no way be aggressive or have a sense of superiority or make the viewer feel guilty about buying and wearing these items, rather provide them with the opportunity to learn and inform others, and in result, however small it may be, reduce the amount of sales for culturally appropriated items within the fashion industry.
The production of the poster should be low cost due to the fact that there will be no profit made from it, however it should be created using a stock which won't tear easily due to the fact that the students will need to transport it home.