design production

 The poster was printed on to A3 pink card and A3 bright yellow paper.
I asked during a small focus group of female students within the 18-22 age range which colour they'd be more likely to put up in their rooms, 8/10 of the females i asked said they would rather have the pink in their room due to the fact that it isn't too bright and it's easier to read the writing whereas the yellow makes it slightly more difficult.

The pink colour stock was chosen, along with the fact that the target audience would overall rather have this colour, the stock which it was printed on is thicker than the yellow, meaning that it meets the brief requirements of creating something sturdy enough to be transported home, yet at a low cost due to the fact that the poster is free. The cost of production is relatively cheap, coming in at around 9p per poster due to the fact that the printing costs are low as only black ink has been used, it was a conscious decision to not use any colour within the design due to the fact i'm aware that coloured ink is considerably higher cost than black, hence why the design has been printed on to coloured stock in order to ensure the design is still visually engaging and appealing to young students.