design developments

I began to try and illustrate a chola girl featuring the style researched earlier. The illustration just wasn't working in terms of scale, accurately representing the culture and in terms o designing something that students would want to hang up on their walls. 

I then tried out a different approach of creating a clustered piece with illustrations of culturally relevant clothing/accessories (see below for plan sketch). This felt to be a more appropriate concept due to the fact that one of the posters requirements is to be informal, the design needs to attract students to want to hang it up, and tell them information in order for them to make more informed decisions, but in a way which doesn't feel like it's trying to make them feel guilty for possibly having appropriated a culture. 

 I tried out illustrating the poster using a mixture of wavy lined typography and information placed in a similar format, the style just wasn't working and looked too planned out, i thought that it should communicate less of a structure and really thought out design, and rather look like a more informal illustration, with small details and not as neat lines.

I took forward the idea of making the design much less formal and more fun, in order to attract the audience in to wanting to hang it up, view it and learn. 

Below is the design created using pencil, pencil was used due to the sketchy quality and difference in tones it's able to achieve, helping to communicate the informal aspect of the design. 

The illustration was scanned in and the colours were slightly adjusted in order to create deeper tones in order for the information to be accurately read (see image below)

The actual content of the design features illustrations of popular chola fashion along with sections of a quote by hellabreezy as found during the research stage. I've made sure to note the significance behind the clothes that cholas wear in order to give the students viewing this, a deeper understanding. 

A mixture of hand drawn typography has been used throughout this design in order to try and emulate the style of a sketchbook, in the way that there are loads of different aspects all going on, all relating to one issue but presented separately, i believed this would attract the young viewers more, allowing them to see something different each time and notice small details throughout.

I then experimented with the layout of the design, the design was to be printed in A3, however i thought that it would be appropriate to have negative space within the design so that i could experiment with trying to somehow create a way in which the next designs in this series (as this design is the first in a series) can follow on from this one. 

I added a hand drawn rectangle to the design, and experimented with the scale of the design. The final variation as seen directly above was considered the most successful during a group crit due to the fact that it allows later designs within the series to follow on; due to the rectangle carrying on, on to the next page.

The scale of the illustration design was slightly enlarged in order to look as if it was contained within the rectangle. The title for this series is 'A visual guide to cultural appropriation', along the top of the above design you can see the beginning of this title, handwritten in a similar style to the typography throughout the design, with the concept that the title will continue throughout each poster within the series and in the end the full title can be seen; this was believed to be a good decision both in terms of the design being part of a series, but also in terms of the fact that the students viewing the poster will be more likely to want to have the next one in order to see what the full title and the full piece will look like once all of the posters have been hung up together.