Following peer feedback of the initial design prototypes, the third design was felt to be the most appropriate and the most original design.
After explaining the nature of the print and the manifesto of the brand, option 3 was preferred due to its original take and element of humor.
Peer feedback; "i really like the third design, it seems the most original and i like the way you've incorporated two different mediums within the design. The colour pallet works also, it still relates to the brand but it's not like the design is being forced to be that colour, it works naturally. I also like the way you've chosen one body part and decided to focus the print on that- it makes it more like a print design and less like an illustration design like your first prototype, however using one feature of a woman's body hasn't limited you as you kind of get that it's trying to show how theirs no wrong way to have a body.
To move this design on i would create a few more variations of this design to really push the criteria you mentioned on the brief; of celebrating the female body in all it's forms, so i think you should show more than one form."
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