Here are some existing pieces of design which i will take inspiration from for the print design being created for Monki. As i will be creating a print which will be used as a reccuring motif throughout the brand, i thought it best to not only look at print designs, as this feels quite restrictive and predictable, rather i will look at illustrators and designers who i can take inspo from to create a print that isn't cliche, rather it's elements could act as individual designs.
Above is a design by illustrator Sara Andreasson. Andreasson worked with monki recently to create a campaign based around female sexuality, addressing the taboo subject of female masturbation which was showcased on Monki's instagram. This design however was produced a few years ago as part of a t-shirt collaboration between the brand and the illustrator. The designs are bright and bold and address femininity as a powerful thing. I really admire the colours that have been used, they are, some would say, feminine colours, however the smooth, vectorised style of the illustrations do not make the overall piece overtly feminine, they visually make an impact due to the use of block colour.
The next design i'll be taking inspiration from was created by london based illustrator who goes under the name 'klausiskoming'. The colour pallet of the designs is similar to the ones which Monki use, further to this to overall message of the piece is based around female power, the illustrators pieces often focus around sexuality in a playful way, not for the male gaze.
The way the pieces have been created; a combination of collage and illustration is one which i think could work for the Monki print.
The colours are feminine but the imagery is humorous, it creates what could be described as a parody of female sexuality,creating pieces with sexualised females on, and presenting them in a non sexualised way.
The above piece was created by Brighton illustration student Alice Bloomfield. I really admire the quality of line in Bloomfield's work, i believe experimenting with taking an illustrative approach to the brief could work out well in communicating the message of celebrating female beauty through illustrating women of all different forms. Further to this i could combine the collage style of 'klausiskoming' with some illustrative elements also.
This print by illustrator Steph Hope has a composition that i feel could work well for the Monki print. The way the illustrtions have been layerd and clustered is a compositional style which i believe could work for the Monki print, allowing many examples of female beauty to be presented in one frame.
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