Study task 6

Here i have began the initial design stage for the Monki print.

This first design is a print based off of different shaped and sized breasts. The inspiration for this design came from the limited or rather narrow view of female anatomy projected by the media. The design intends to bring a sense of inclusivity to the viewers, celebrating all shapes and sizes. The brief specifies that the design must be able to work as an element across online and in store campaigns, the composition of this design i believe works well for this criteria as singular elements of the design can be used and re-positioned as they need to be. 

This design is more literal in communicating a message of body inclusivity; the design aims to present a range of body types as equals. 

Taking inspiration from Monki’s straight to the point approach, the design isn’t subtle, it’s clear what it is that’s being communicated. 

The boldness of the design aims to show that no body should be hidden and shouldn’t be seen as a taboo. 

Although Monki uses predominantly pink tones, i thought it appropriate to include a variety of skin tones, to again communicate the manifesto of the brand and so I've done two variations; one more suited to the Monki brand and one more realistic colour toned design. 

The illustration style of this design could be compared to that of Sara Andressson due to the use of block colours, however the black line and the more simplistic style sets it apart. 

The inspiration behind this design is similar to the 1st initial design with the design hoping to celebrate the types of breasts not shown in the mainstream media; whether they be big, small, odd, dark, light, have stretch marks and pimples, in order to highlight the criteria of the brief of celebrating female beauty in all it’s forms. 

I decided to take a more humorous approach to this design, taking inspiration from ‘klausiskoming’ i used an image of a 1960’s barbie doll to create the print, along with block colours similar to the Monki brand. 

Barbie was used as a sort of parody element, using the doll who teaches young girls to aspire to unrealistic body expectations as a way to celebrate the types of bodies the media don’t teach people to aspire to.