End of module evaluation

During this module, I have come to realise that I need to improve my time management, I put off doing the research side of things as it didn’t seem as engaging as the practical side of the project; I bean by trying to do the practical work however I quickly realised that the research side is there for a reason, and without it I was producing uninformed designs, ones that weren’t appropriate for the brief. I believe the way I can improve on this is to do the work as soon as I get it, not put it off for a week, and then another week and so on, because it will build up rapidly leaving me to complete it whilst feeling stressed.

I enjoyed writing my own brief, creating a final outcome that was based on an issue I’m passionate about was very rewarding, I also felt that this allowed me to make the work more personal. In addition to this, learning in depth about the brand I was designing for and to have a set of restrictions (colour scheme and nature of design) was really interesting to work with.

 Gaining research about the target audience was really beneficial to my work as when creating the design I was keeping in mind the type of person who would use a product with the print on, or look through a website which featured the print. Having a clear understanding of the audience muse and their characteristics, what they do in their spare time and what they’re interested really informed the design and I believe it ensured that the design was appropriate and suited to the audience completely.  In future briefs, both given briefs and briefs I personally write, I will ensure that I have a clear idea of who this is for specifically, I believe researching the audience in detail will be beneficial to the design, and will also assist me during the design process.

This module has made me aware that I need to improve on my critical writing, I believe I have a tendency to write too much about one point rather than covering a number of points in a more concise way.  To improve on this I feel like my essay planning needs to be more structured, listing the points which I’m going to cover and ensuring I cover them all within the word count.

Reflecting on this module, I realise that I want to create work that challenges, discusses and raises awareness for issues I am passionate about, such as feminism, sexism, racism, homophobia, creating work that could possibly make a difference, or have an impact on even just one person is really motivating for me, and I believe continuing to produce designs that I enjoy creating revolving around current, important issues could really improve my practice and produce some exposure for my designs.

From the final print produced in this module, I am creating and selling a series of t shirts using variations of the print to push the message of celebrating all forms of beauty as it’s a message that needs pushing in today’s society, and hopefully I can make a small contribution to the change in todays attitudes.
Below is an image of the print on a t-shirt of one of the people who have already purchased one.