study task 5

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As the print is based around female beauty for a brand which celebrates females empowering themselves and stepping away from the norms or expectations of society i felt it would be appropriate to research the complete opposite as a way to perhaps create a print which is a satire, making humorous observations based from the below article and presenting them in a way which mocks the mainstream view

According to the article...

• Be a flirtatious woman. Men love when a woman is a good flirt — not cheesy, not sleazy, just fun. Learn how to “smeyes” — smile with your eyes. The guys love that and will love you.
• Be sexy. Men love women who are sexy and who KNOW they are sexy. The word sexy has no real definition these days — the key ingredient is that you FEEL sexy and then he senses it and thinks you are H-O-T, hot.
• Be feminine. Keep in mind that if a man wanted to be with a man, he would be. So be girly, be feminine, be a woman. What does that mean? Smell good, cook him a meal once in a while, mother him when he needs it — find the cavewoman in you.
• Be the woman all his friends are lusting after and who lights up the room with your smile. It’s a fact; if all of his friends are “ooohing and ahhing” over you, he will be attracted to you all the more.
• Be confident. Men love ladies who have that “je ne sais quoi,“ that little intangible confidence that make them untouchable, yet so desirable all at once.
• Be adaptable in any situation. Men want you to fit in at a fancy party, with beer and pizza on sports night and at a boring work function. And, he wants you to do it with ease and with no complaining. If you think that men fall in love with the “hard to get” women, think again. Not in today’s world. Today men really fall for easy-going gals who can go with the flow.
• Be a woman who makes him feel great about himself and makes him feel needed. Men love the girls who play to their ego and make them feel like Superman. If a guy doesn’t understand how he is needed in your life, he won’t fall in love with you.
• Be the woman who encourages a guy’s night out. A woman who, not only allow a guy’s night out, but also insists on it is a rockstar to any guy. The catch is that you have to really mean it. And if you do, he will be thinking about you the whole time he is out and won’t even notice the other girls around him.
• Be a woman with interesting things going on. Men love a woman who has her own life with fun and different things happening. No man wants a girl who is always sitting at home waiting for him or a woman who needs him to provide 100 percent of the fun.
• Be intelligent, but not a know-it-all. Men like women who have it together and who won’t embarrass them in a conversation; they like women who know something about a lot of different things. It doesn’t have to be politics and sports, it just has to be something you are passionate about and truly understand. And they hate know-it-alls; drop that quality immediately.

"Conceived in the form of a book, Molly and Arvida placed an ironic open call on Insta for any images that have been taken down by the social network, for supposedly being in violation of Instagram's strict rules. From pubic hair to nipples, hijabs to pink gloop"

The above article details the book which feautires images removed from instagram for violating strict rules. 

Both of you have had images of yourselves removed. How does it feel to be told that your body has somehow violated some massive, male-dominated corporation's code?M: At this point, I don't get angry. I've been online long enough to know what will get taken down and it's not surprising when something does. These apps/websites are not our friends, but we still use them because we feel somewhat tied to and dependent on them. It allows others access to our work and our ideas; they are valuable tools though a very flawed system.
A: I've been online forever too, I came from a very insecure point as a teen, having a body and hating it, etc. Now I have a way more relaxed relationship with my body but the fact that a corporation disagrees with me at times doesn't surprise me. They are built on ideas where bodies only serve them as long as they can sell products or doesn't harm their company. I do find it very interesting though what is demonized or decided that young people shouldn't get exposed to, because "save our kids" is usually the argument. One could argue that just seeing one type of body (naked or not) is actually more damaging than being able to see different naked (and dressed) bodies once in awhile.
M: It's interesting: you always find out new problems with your bodies or things that are shameful about you because photos keep getting taken down.

A: I posted a photo the other day that I thought would be taken down, of my pubic region. I was wearing pants, and you couldn't see the hair on either side of the panty line (even though I definitely have hair there). But then there was a heart shape cut out in the middle of the pants, where you can see my pubic hair, but because the hair isn't on the side or above, it wasn't taken down -- even though it's pubic hair, in fact it's probably the closest thing to having my vagina out. But then you have photographs where you're wearing even bigger panties or a swimming costume but with public hair on the side and they get taken down.
M: Do you think those same photos would be taken down if I didn't have any public hair?
A: No they wouldn't, 100%. There are a lot of well-shaved girls who share so much of their bodies, who don't have their photos taken down. Where should you draw the line?
M: You start to wonder, whose bodies are more acceptable? Some bodies are more "appropriate" than others; it would be interesting to see what happened if a group of different bodies took the same photo, I wonder whose photo would get removed.

 The above article features step by step instructions on how to make your self a truly beautiful woman, Similar to the article above featuring instructions to please the male gaze, the instructions featured here are equally as ridiculous... "Dress beautifully and to enhance your loveliness. Express your personality through your clothing and never allow fashion to dictate your wardrobe. In the same way, wear makeup that reveals your face, that does not mask it. Do not project a you that screams for attention or tries to seduce. Beauty used as a weapon loses its power. Simply let your beauty shine and those with eyes will see it"