Research Focus:
The focus of my
research is based on the theme of society, with a particular focus on female
beauty in todays society. I will be exploring this topic through the graphic
discipline of print making.
Defining the design
problem:
Online clothing brand MONKI requires a print design
which can be used as an element across online and instore campaigns celebrating
female beauty in all its forms. The print design will
be a recurring motif that appears amongst various contexts within the brand for
example online animations, print adverts, posters and merchandise.
“Client” needs or
requirements:
MONKI has a 10 point
manifesto which features opposing arguments against mainstream views of female
beauty for example ‘There is no rule that
says you have to shave. It’s not unhygienic, icky or not female enough.’. Monki’s
manifesto should act as a point to draw inspiration from for the print design alongside
this, Monki’s existing use of colours should be considered to ensure brand
cohesion.
Audience:
As I’m designing for
an established clothing brand the audience I am designing for will be their
audience. I need to look at audience demographic figures and see who the majority
of their customers are. This may alter the nature of the designs depending on age
and location.
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