Although is apparent within the mass medias coverage of beauty, take Victoria's Secret 'perfect body' campaign, or the frequent use of white, muscular, masculine males on the covers of GQ, the society we live in is evolving and the diversity of appearance covered within consumer platforms is evolving with it. Although it's more than likely that there will always be the overarching typical ideal image for men and women to aspire to due to the mass audiences reached, platforms such as instagram are pushing the norm of what is perceived as being attractive and in doing so dismissing Boyd's argument (in relation to the attractiveness he is addressing)that attractiveness leads to a higher level of social desirability.
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